November 27, news, Facebook advertising competent David, Derek fisher (David Fischer) recently accept Forbes magazine interview, talks about enterprise is how to attract some brand large family.
Whether in TV, radio, ping-borne or network, the large advertising spending accounts for advertising rate is very high. Derek fisher introduced some successful cases. So, how Facebook to the brand marketing personnel proposal? Derek fisher said Facebook has 800 million users, highly interactive function can give enterprise to bring the opportunity. He believes that by Facebook advertising, enterprise and users can establish real contact, this is a two-way channel, can "tell" some fascinating story, cause the resonance of the audience, then let users will story to share with friends.
David, Derek fisher (David Fischer)
Brand dynamic exposure
According to Derek fisher said, Facebook provide a new type of advertising, it is a kind of value-added advertising, can with the existing two kinds of advertisements combined. There are two types of advertising on Facebook, a greater display space, it can be in your home page show more space. Facebook is the home page of the highest place flow, value-added through advertising, can have chance alone exposure. The second is sponsors dynamic advertising. Generally speaking, the marketing personnel let friends become part of the campaign, by these people recommend products. Sponsors can increase consumers' dynamic participation, general advertising than traditional high 2-3 times.
The two function combination, if in your circle of friends who share a recommended products of the enterprise, the enterprise project page will also be the user's friends to see, so, the enterprise bigger and layout of advertising more attractive.
Derek fisher think, value-added function for the enterprise will create a brand dynamic exposure opportunity.
Data analysis and application
In addition, the brand marketers still can know marketing benefits, to analyze it. Is able to do this, largely due to the strong page function, the enterprise can be in Faebook release on articles, advertisement, can also have a special program. Page Insights Dashboard solutions can provide data analysis. Analysis function to pay some, some are free of charge.
According to introducing, Facebook users friends list an average of 130 or so. In addition. Share information, speed is a multiple, this is Facebook unique. A user will share information to friends, as long as forward five times, can achieve more than one million.
Derek fisher confidence data can prove the value of a site.
Facebook application is also very popular. In July, American express release "Link Like Love" program, American express cardholders into Facebook, again into the American express exclusive page, add application, Like brand click "praise", can get the shopping in the network when brand discount. For example, if a user praised the best buy, best buy and in bought a printer, 5 minutes later, American express will send information to users, notify users save $10.
Facebook advertising philosophy
Facebook perfect practice "mouth marketing". Its the biggest advantage is that it can let provide experience with the story, and then borrow Facebook network share out, form the viral marketing. Derek fisher said, it is difficult to do this media media.
Through the case study, found that enterprise, if use these services, enhance the brand image.
Not long ago, Facebook also launched "time axis (Timeline) function, it can show the user use Facebook news service has dynamic or story, this can be used for the enterprise.
Questioned Facebook advertising effectiveness
Many people question Facebook advertising effectiveness. Derek fisher think true gold fears not the fire, the marketing industry has certainly Facebook advertising effects, but the team also help customer to und
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